Coloured, black and white, glittery, stick-on, sew-on… whatever floats your boat, personalisation is the order of the day. This is why the patch craze is taking off everywhere.

A throwback to the 90s, the patch returns in all its glory, thanks to designers like Marc Jacobs, who re-proposed it on the runway in his 2016 collection.

Obviously, denim is the fabric that is most suited to this trend. In fact, denim jackets, trousers and bags are now literally covered in tiny patches of every kind. But it’s also the turn of elegant dresses too, where the most varied of fabrics are now being embellished with a colourful array of patches. Just think of Vivienne Westwood’s jackets or Tod’s tailor-made suits.

I really love this trend, not only because it’s a real nod to Pop culture, but it’s also an opportunity for everyone to create a truly unique look. You could either buy clothes and jackets that have already been personalised – like the ones by Zara that I’m wearing here – or you could get some basic, plain coloured items and truly make them your own by decorating them with lots of unusual patches. If you can’t find any patches in your local stores, go online where you’ll find them in all different shapes and sizes. What are you waiting for? Dash out now and start adding that personal touch to your look!

DRESS: ZARA
BOMBER JACKET: ZARA
BAG: BALENCIAGA
SHOES: ADIDAS